See Better.
SunGod exists to help you See Better: by creating performance eyewear for real conditions, made in a responsible way to protect our environments, and built to unlock the confidence and satisfaction that come from real effort.
Proudly
B Corp™
1% for the
Planet.
Infinite™
Recycled Frames
Surfers
Against
Sewage.
At SunGod, we’re driven by our mission to See Better. That means building performance eyewear that works in real conditions, and building a business that respects the environments where those moments happen. From materials and manufacturing to our Lifetime Guarantee and partnerships that protect the places we rely on, responsibility is built into the product, not added afterwards.
Ali Watkiss, CEO & Co-Founder
Our journey to lower emissions
Our journey.
Verified projects help to counteract our emissions, but reducing our footprint is the priority.
Our annual carbon footprint helps us identify opportunities to reduce emissions and improve our business and products. Whilst already a lean, relatively low-impact business, there is still room for improvement and our mission to reduce our collective impact on the Planet is stronger than ever.
We’ll never have zero emissions - as a business that creates and sells physical products, there are unavoidable emissions. Those that can be avoided are our priority: some can be tackled quickly; others require more time and collaboration. But we take responsibility for all of them, in our operations and supply chain.
Operations
Simple actions have a powerful impact. From renewable energy to recycling, responsible procurement to green data centres, virtual meetings to active commuting, we’re proud to say that our streamlined business practices and our previous efforts to be a low-impact business were reflected in the carbon footprint of our offices.
Products
Our agile processes allow for quick action. We’re swapping air freight for sea freight, redesigning and rethinking our products and packaging to reduce weight and waste, and identifying and implementing materials with lower carbon emissions across our product range. In 2023, we will even further extend the use of our Infinite 100% Recycled frames across our collection.
As a Certified B Corporation, we have a responsibility to work hard towards the goal of reducing emissions. We’re hitting the ground running by working with The Climate Label to build and implement concrete actions to reduce our carbon emissions.
Our B Corp Certification demands accountability and transparency. The Climate Label gives our actions credibility.
It’s time to make reduction the priority and See Better, together, in what must be a collaborative journey.