See Better.
At SunGod, we see a better world; through our lenses, through our actions and through doing business better. Our planet is our playground, so we’re a community built brand that’s sustainable to our core. With you, our mission is multiplied and together we can See Better.
Proudly
B Corp™
1% for the
Planet.
Infinite™
Recycled Frames & Lenses.
Surfers
Against
Sewage.
At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for the planet. From our 1% for the Planet membership, to our Carbon Neutral products; from our charity partnerships, to our Lifetime Guarantee; protecting our playground lies at the heart of everything we do.”
Ali Watkiss, Co-Founder
Additional Resources.
Transparency and accountability allow for trust. Below you will find a copy of our Business Ethics, Company Code of Conduct, Environmental Policy, and Diversity, Equity and Inclusion Policy (DEI).
Business Ethics (PDF)
Company Code of Conduct (PDF)
Environmental Policy (PDF)
Diversity, Equity and Inclusion Policy (PDF)
For the fifth year running, we’re working with Protect Our Winters UK to take action and protect our powder days. POW UK helps passionate outdoor people protect the places that we love from climate change - for everyone.
“The UK’s outdoor community is beautifully diverse, passionate, inspiring, and over 20 million strong - that's a lot of voices. From the valleys, the woodlands, and the wildlife within; to the lakes, the mountains, and the communities below: climate change is destroying the places we play and the things that we love. If we come together and demand change, we can be hugely influential.”
Shop our Limited Edition POW UK goggle strap and microfibre now, available for a £4 donation at checkout. We’ll match your donation to double the impact.