See Better.
At SunGod, we see a better world; through our lenses, through our actions and through doing business better. Our planet is our playground, so we’re a community built brand that’s sustainable to our core. With you, our mission is multiplied and together we can See Better.
Proudly
B Corp™
1% for the
Planet.
Infinite™
Recycled Frames & Lenses.
Surfers
Against
Sewage.
At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for the planet. From our 1% for the Planet membership, to our Carbon Neutral products; from our charity partnerships, to our Lifetime Guarantee; protecting our playground lies at the heart of everything we do.”
Ali Watkiss, Co-Founder
Additional Resources.
Transparency and accountability allow for trust. Below you will find a copy of our Business Ethics, Company Code of Conduct, Environmental Policy, and Diversity, Equity and Inclusion Policy (DEI).
Business Ethics (PDF)
Company Code of Conduct (PDF)
Environmental Policy (PDF)
Diversity, Equity and Inclusion Policy (PDF)
In 2021, we kicked off our partnership with The Bike Project by launching our Limited Edition The Bike Project microfibre. Having fled the atrocities of their country of origin, most refugees arrive in the UK with absolutely nothing. The Bike Project repair second-hand bikes and donate them to refugees to improve their access to food banks, legal advice, education and more.
“At The Bike Project, we take secondhand bikes, fix them up and donate them to refugees and asylum seekers in London and Birmingham. Having fled persecution and atrocity in their country of origin, most refugees arrive in the UK with absolutely nothing. A bike helps them access food banks, legal advice, healthcare, education and much more. If they're lucky enough to receive official refugee status, a bike can help refugees find employment.”
Look out for our Limited Edition TBP microfibres, available for a £4 donation at checkout. We’ll double your donation to double your impact.
Learn more about our Partnership